Houston (Dec. 18, 2014) – Mission Burrito is now Überrito. Mexican Restaurants, Inc. announced the official launch of the rebranded restaurant concept as part of a three phase process. The first phase is just a name change, designed to highlight our continued offering of the same great menu items we are known for. The second stage will launch in the spring of 2015 with the conversion of existing units to a new, more modern décor and theme coupled with the development of additional locations in the Houston market throughout the year. The third phase will include the development of new markets outside Houston.
The name was selected to reflect and exemplify our food offerings and rebranding process. “The name literally translates to “above” and “beyond”, or ultra-burrito which matches our offerings and ingredient selections as compared to our competition”, stated Larry Harrison, VP of Marketing and Brand Development for MRI. “We wanted to highlight our “Über” selections as we prepare to expand the concept beyond Houston.”
Überrito will continue to offer the food that made Mission Burrito a Houston favorite and give customers almost unlimited combinations with five delicious meats, 16 mouth-watering fillings, five house made salsas and four types of fresh, warm tortillas; as well as its “Ten Tasty Tacos”, house made tortilla soup and signature salads. Diners will easily see and taste why more choices equal more flavor at Überrito.
To celebrate the new moniker the restaurant is introducing its bold new signature menu items, “The Überrito”. Weighing in at almost four pounds, The Überrito is the creation of Company Executive Chef Angel Cervantes. The Überrito is made with two 14 inch tortillas and can be filled with a wide variety of offerings, or customers can simply build their own creation using an “Über” selection of fresh ingredients.
Currently, Überrito has four Houston locations: The original location, opened in 1996, on West Alabama near Kirby. Other restaurants are located on Durham south of I-10, and in Katy and Atascocita.
About Mexican Restaurants, Inc.: Mexican Restaurants, Inc. (MRI) owns 46 full service and fast-casual Mexican-themed restaurants located primarily in Texas, Louisiana and Oklahoma. In addition to its fast casual concept, Überrito™, MRI operates under Casa Ole’®, Crazy Jose’s®, Monterey’s Little Mexico® and Tortuga Mexican Kitchen®.
Mexican Restaurants Appoints Douglas Hipskind as Chief Financial Officer and Promotes Nancy Cross to Chief People Officer
Houston, Texas – June 4, 2014 – Mexican Restaurants, Inc. (MRI), a subsidiary of Williston Holding Company, Inc. (OTC: WHCA), has appointed Douglas Hipskind as chief financial officer and promoted Nancy Cross to chief people officer, effective immediately.
Doug joins MRI after serving as CFO of Lake Street Capital Markets, an investment banking firm located in Minneapolis, MN. Prior to Lake Street, he served in marketing and operations roles with investment management firms Whitebox Advisors and Jundt Associates. Prior to that, Doug was a senior manager with KPMG.
He also served on the board of directors of Kona Grill, a publicly-traded American grill and sushi bar, from 2003 through 2011. Hipskind is a CPA and earned his B.A. degree in economics from the University of Colorado and a B.S. degree in accounting from the University of Minnesota.
“Doug brings to MRI more than 25 years of financial and executive leadership experience that I have observed firsthand, specifically during our time together at Jundt Associates and Kona Grill,” said Marcus Jundt, chairman and CEO of MRI. “He is a seasoned professional with a proven track record of strategic leadership in both financial and operational roles. Doug’s appointment will strengthen our executive management team, and we look forward to his financial expertise as we grow MRI and its brands.”
Nancy has been with MRI for 18 years, most recently as vice president of human resources. She began her career with MRI in 1995 as director of recruiting and training before transitioning into human resources. Prior to joining MRI, Nancy served with the Pappa’s Brothers restaurant organization and Brinker International, a publicly-traded casual dining restaurant company. She has been certified by the National Human Resources Certification Institute since 1998 and a standing member of the National Restaurant Association since 1997.
“Nancy’s commitment and long-term involvement with the restaurant industry makes her an ideal candidate as a partner and member of our executive management team,” said Perry Brush, president and Chief Development Officer of MRI. “She is a seasoned industry professional and qualified leader of our human resources team, uniquely qualified to recruit, train and develop our team members.
About Mexican Restaurants, Inc.
Mexican Restaurants, Inc. (MRI) owns and operates 46 franchises and 11 full-service, Mexican-themed restaurants. The restaurants are primarily in the greater Houston metropolitan area under the following brands: Casa Ole’®, Crazy Jose’s®, Monterey’s Little Mexico® and Tortuga Mexican Kitchen®. MRI also operates a fast casual concept restaurant under the name Mission
Chairman and CEO