Where passion
meets vision.

Fresh ingredients. Culinary talent. Perfect timing. MRI Heritage Brands, Inc. has a history of building great restaurant brands, and a talent for successfully matching emerging trends to new appetites.

Combining past success and future appetites

We draw our strength from a rich heritage. Our past success provides solid ground to continually push the experiential envelope. Here, unique new tastes and great traditions complement each other. And fresh is a constant.

We are
what you eat.

Houston-based MRI Heritage Brands, Inc. is a restaurant company operating five brands and 30+ locations in four states. Those diverse restaurant brands offer fresh, authentic food at an affordable price in individually unique environments. The passion and dedication we bring to our restaurants have inspired a fierce customer loyalty.

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A diversity of tastes
and opportunities.

Focused on concept development to further growth, our restaurant portfolio combines established brands with decades of tradition with more contemporary concepts. Whether you’re a franchisee or a traditional investor, you’ll find opportunities to complement your taste.

Collectively, we have more than 150 years of combined operating history. With a history of savvy acquisitions and consistent operational discipline, we offer a highly scalable growth vehicle.

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Our Brands

Latest News

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Überrito Fresh Mex Opens in Huntsville, TX

Local entrepreneurs introduce Überrito’s fast casual scratch Mexican cooking to Walker County

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Überrito - Disrupting Fast Casual in 2022!

Überrito plans to open 10-25 franchised stores in 2022 and roughly 15–20 each year afterward.

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Surf & Turf is back at Überrito for a limited time.

Surf & Turf is available at Überrito locations across Greater Houston and in Columbia, South Carolina.

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