Überrito Brings Fresh Mex to Houston's Memorial Area
Fast-Casual Concept Set for Continued Expansion This Fall
Mexican fast-casual restaurant Überrito today announced plans to open in Houston’s Memorial area this fall. The opening will be Überrito’s sixth Houston-area location, following the recently announced expansion to San Antonio.
With plans to open in fall 2019, the first Memorial-area Überrito will be located at the northwest corner of Memorial and N. Kirkwood at 14092 Memorial Drive, Houston, Texas 77079. Opening details of Überrito’s Memorial location will be announced in the coming months.
“On the heels of announcing our first location in San Antonio, we are excited to build on our current momentum with another opening in Houston,” said Marcus Jundt, CEO, Überrito. “These plans highlight our continued growth and commitment to meet demand while working with our new franchisees.”
“The demand for Überrito’s unique offering continues to expand, and we are thrilled to have the opportunity to respond to that growing demand by expanding Überrito via multiple locations,” said Aly Noorani, Partner, AA FreshMex. “We look forward to continuing to work with Überrito to capitalize on this momentum and bring Überrito’s Fresh Mex concept to locations throughout Texas.”
The opening is part of a Master Franchise Agreement that has the potential to bring more than 100 Überrito franchise locations across Texas in the Houston, Austin and San Antonio markets.
About Überrito Fresh Mex
Überrito Fresh Mex is a Mexican fast-casual concept that offers highly customizable burritos, bowls, salads and nachos made with more than 40 fresh ingredients and toppings. Überrito delivers on its promise to go above and beyond the basic burrito and encourages customers to try something nü. Überrito currently operates five Houston-area locations and one Phoenix location. The restaurant brand is part of Williston Holding Company, which includes ten restaurant brands and more than 50 restaurants across six states. For
more information, visit www.uberrito.com.
About Williston Holding Company
Williston Holding Company (WHC) is a rapidly growing restaurant company that currently operates and franchises more than 50 restaurants in Texas, North Dakota, Minnesota, Oklahoma, Louisiana and Arizona. Its brands include Casa Olé, Monterey’s Little Mexico, Überrito Fresh Mex, Williston Brewing Company, Tortuga Mexican Kitchen, Doc Holliday’s Roadhouse, Gramma Sharon’s, and Crazy Jose’s. WHC’s newest concepts, Cargo Food Authority and Bus Stop Burgers & Brewhouse, opened in Minneapolis in 2018. For more information, visit www.whcbrands.com.
Principal • Lynchpin Strategic Communications
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